Girls Who Editor: Miss MaidenLast updated September 7, 2026 at 12:19 PM ETPrices checked September 7, 2026
We cut today’s giant 50%-off list down to the offers with the clearest value, strongest product credibility and lowest regret potential.
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Ulta’s Fall 2026 21+ Days of Beauty event runs August 28 through September 17, with daily and weekly Beauty Steals at 50% off. Today’s page is crowded, so this edit focuses on the products where the discount meaningfully changes the value equation.
Today’s select Cheirosa hair and body mists are $13 instead of $26. Fragrance mist is usually a discretionary buy, which is exactly why half off is the right time to restock a scent you already know you wear.
Ulta lists the serum at $48.50, down from $97. If this is already part of your routine, the discount is meaningful. We would not use a sale as the reason to start a high-priced retinol blindly; skin tolerance still matters more than percentage off.
The mask is $14 instead of $28. OSEA is a ShopMy-priority merchant, but that does not change our verdict: this only makes the cut because 50% off brings an otherwise premium lip treatment into a much easier trial price.
Select RMS makeup is $21 to $22.50, marked down from $42 to $45.
Best strategy: shop established favorites and replenishment products first, experiments second. Ulta’s daily deals end at 11:59 p.m. CT and availability can vary by store and online inventory.
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Reporting source: Ulta Beauty
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