Is the PATTERN Blow Dryer Worth $189 for Curly and Coily Hair?

By Girls Who Editor: Miss Maiden

PATTERN’s $189 Blow Dryer is designed specifically around curly, coily and tight-textured hair. It includes a diffuser, wide-tooth comb, brush and concentrator, turning one dryer into four different styling routes. The feature list is excellent. The real question is whether you will use those attachments enough to justify the price and storage.

The short answer

It is worth considering for households that alternate between diffusing, stretching and blowouts. It is less persuasive for fine, straight or lightly wavy hair that does not need the comb and brush attachments. International travelers should skip it because PATTERN confirms it is not dual voltage.

Hardware and settings

The dryer uses an AC motor and a ceramic-coated grill intended to distribute heat more evenly. Three heat settings and two speed settings create six combinations. A lock-in cool shot helps set a style.

The most useful differentiator is the ion-control switch. Turn ions on when smoothing the cuticle and reducing frizz is the priority; turn them off when you want more volume and texture. That control is more practical than a generic “ionic” label that cannot be adjusted.

What comes in the box

The diffuser uses long ventilated prongs to move air from roots to ends. The wide-tooth comb helps detangle while stretching. The brush attachment is shaped for coils, tighter textures and shorter lengths. The concentrator focuses airflow for a blowout.

A dual-locking mechanism secures the attachments. That matters because heavy comb and brush attachments can loosen on dryers that rely on friction alone.

Review evidence

Ulta showed a 4.5-star average from 449 reviews when checked. Positive reviews repeatedly praise speed and the attachment system. Critical reviews are important too: some shoppers say the dryer does not feel hot enough for their preferred technique, while others find that lower heat helps avoid over-drying. That split suggests technique and hair density matter more than the average score alone.

Price and value

At $189, the dryer is less expensive than several prestige multi-stylers but much more than a basic dryer-plus-diffuser set. The value is strongest when the wide-tooth comb and brush replace separate tools. If you only diffuse, compare it with a lighter dryer and a well-designed universal diffuser before buying.

Drawbacks

It is not dual voltage and is intended for the U.S. and Canada at 125V. Four attachments require storage. An AC motor can be durable but may feel heavier than compact travel dryers. Shoppers who prefer very high heat may need an adjustment period.

The Girls Who verdict

Buy it if your routine genuinely shifts between curls, stretched styles and blowouts. The attachment design and ion control solve specific textured-hair needs. Skip it if you need a travel dryer, mainly air-dry or only use one nozzle. This is a system purchase, not just a faster hair dryer.

How we chose

We verified the exact live product, $189 price, stock, motor, heat and speed settings, ion control, all four attachments, 449-review average, official image and the manufacturer’s non-dual-voltage answer.