Girls Who Editor: Miss MaidenLast updated September 7, 2026 at 12:05 PM ETPrices checked September 7, 2026
Nineteen Korean brands selected by Olive Young are now rolling into more than 500 Sephora stores, with a dedicated edit online and at Times Square.
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Sephora’s partnership with CJ Olive Young is now live in the U.S., and it changes the way American shoppers can discover Korean beauty.
Beginning August 20, Sephora started rolling out a 19-brand Olive Young-curated assortment to more than 500 U.S. stores and Sephora.com. The Times Square flagship also gets a dedicated Olive Young K-beauty space.
The launch roster includes Abib, Arencia, BANILA CO, beplain, BIOHEAL BOH, Cell Fusion C, FATION, FULLY, HEVEBLUE, make p:rem, ma:nyo, MENOKIN, REJURAN Cosmetics, S.NATURE, SUNGBOON EDITOR, THOME, Torriden, WELLAGE and WHIPPED.
Olive Young says the selection is based on product performance, consumer popularity and trend leadership in Korea. That does not mean every item is automatically a winner, but it is a better discovery signal than a random K-beauty shelf assembled without Korean retail context.
Start with brands that already have strong category recognition in Korea, then judge individual formulas on ingredients, price and reviews. The biggest benefit here is access: shoppers can now test more of these products in person and compare them beside familiar prestige skincare.
Reporting source: Sephora Newsroom
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