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Tower 28, MERIT, e.l.f. and Maybelline compared for soft definition, clean separation, budget tubing and flexible color.
Girls Who Editor: Miss MaidenLast updated September 12, 2026 at 5:46 PM ETPrices checked September 12, 2026
The sale runs through October 3 with up to 30% off. La Roche-Posay at 25% off and several brand-wide offers are the early standouts.
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Ulta’s next big value event is already live in preview mode. Fall Haul runs September 19 through October 3, with discounts of up to 30% across makeup, skin, hair, body and accessories.
The headline percentage is not the useful part. The useful part is knowing which offers are broad enough to justify waiting to restock.
La Roche-Posay: 25% off the entire brand. For shoppers who already use the brand, a brand-wide reduction is more useful than a narrow hero-product markdown.
ANUA: 30% off the entire brand for members. This is one of the strongest percentage cuts in the preview and a better reason to try the brand than paying full price during a trend cycle.
Good Molecules: 20% off, excluding holiday kits. e.l.f.: 30% off select face products for members. Ulta also lists BOGO 50% offers from NYX, L’Oréal and Kitsch, plus category markdowns across hair, lashes, nails and skincare.
Make a cart now; do not buy just because the event says “up to 30% off.” Brand-wide 25% to 30% discounts are the real planning opportunities. BOGO only makes sense when you genuinely need two qualifying products.
We will re-check pricing and availability when the sale begins September 19.
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Reporting source: Ulta Beauty

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